Director of Member Services and Operations
George is the backbone of operations at the ABRS+, known for his hands-on approach and unwavering dedication to the organisation’s charitable mission. Whether supporting members, advising riding schools, or stepping in to help non-members in times of need, George is always there — practical, approachable, and deeply committed to making a difference.
He oversees membership applications, licensing, and support, ensuring that every interaction with the ABRS+ reflects the professionalism and passion of the equestrian community. With a Diploma in Business Administration from the Institute of Directors and a BSc degree, George brings a sharp strategic mind to his work.
Before joining the ABRS+, George built an impressive career as a Business Development Director, leading on strategy, business growth, and marketing planning. His earlier service in the Royal Air Force honed his leadership, teamwork, and project management skills — qualities he now channels into helping the ABRS+ and its members thrive.
