This toolkit is provided as a practical guide for ABRS+ member riding school proprietors. It is designed to help schools check arrangements, manage risk and protect themselves when hosting an influencer, journalist or content creator.
This toolkit does not constitute approval, endorsement or involvement by ABRS+.
How This Toolkit Should Be Used
- As a pre-visit checklist
- As a risk-awareness guide
- As a self-protection tool for proprietors
- To help schools decide whether to proceed or decline
- A checklist to brief staff on day of filming is included at the end of the guidance document.
- A template agreement
Each riding school remains fully responsible for:
- Whether they host a visit
- The terms agreed
- How filming is managed
- Any outcomes or consequence
Purpose of Influencer Visits
Influencer visits can:
- Introduce new audiences to riding schools
- Promote learning, horse care and accessibility
- Reflect the reality of riding school life
They should never:
- Disrupt safe operations
- Compromise horse welfare
- Place pressure on staff, clients or horses
- Misrepresent riding schools or equestrian practice
