Introducing our Conference Speakers – Daniella McKinnon

Posted on 26th April 2023

Sustainable Equestrian Centres

We are delighted to add Daniella McKinnon of Eat, Sleep, Ride CIC, to our list of world class industry renowned speakers at our Riding in the Community Conference.


The equestrian industry is ever changing with many centres looking at diversification to enable sustainability for their businesses.

One ABRS+ member who has created a successful sustainable business that benefits their community is Daniella McKinnon of Eat, Sleep, Ride CIC (ESR) in Scotland. Daniella will share her valuable experience on Sustainable Equestrian Centres in the Community.

Daniella McKinnon is a Social Entrepreneur, Equestrian Coach (BHS Stage 4), Indirect and direct workplace assessor, Innovator, Leadership & Communications Coach-Equine Facilitated Learning & Development practitioner, CEO Eat, Sleep, Ride, CIC, Trauma Informed Practitioner.

“I am motivated and driven by the impact of equine behaviour and how they can support leaders and teams to harmonise and match the subordinate needs with the business needs. It’s the positive change I see in people’s lives and all around us that is the most valuable and valued part of my work. Our aim is to support people to thrive, invest in young people and make a difference to the environment around them, and I am proud to facilitate that change.

ESR is an accessible, community-led social enterprise on the South-East coastline on our off-grid 24-acre farm. We support people on their journey to wellness and abundance through high-quality interactive equine, nature and countryside initiatives whilst instilling our zero environmental impact ambitions.

I provide skills based workshops, creative personal and professional development and health and wellness packages.

ESR operates in two markets: one for our services providing therapeutic, educational and community activities, the other providing commercial sport, training and team building activities as well as a carbon-negative venue for hire.

We offer a range of equine services such as ridden tuition, experience days, events and clinics, professional training pathways, venue hire, livery, clipping, horse training, backing, and rehabilitation services.

We also offer a range of non-equine services such as volunteering opportunities, employability training, alternative education provision and venue hire” explains Daniella.

The Riding in the Community Conference will take place on Monday 15th May at Onley Grounds Equestrian Centre, Warwickshire, and is open to all equestrian businesses, yards, coaches, grooms, and riders who are interested in the health and sustainability of grassroots riding.

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